New Product Introduction & Commercialization
If you’ve gone through all of the key stages of conducting feasibility studies, research and development, product development, and engineering qualification, then you’re ready to go to market. This is where the New Product Introduction (NPI) and commercialization process comes into play. i-onCONNECT will support you all the way through this final transitional stage as you move from working prototypes to commercial sales in the market.
We will work with you on sales, advertising, and other marketing strategies and tactics that will lead to B2B or B2C adoption of your product or process. We will also help ensure that your intellectual property rights to the product or service are fully protected through patents, trademarks, and copyrights. Ultimately, i-onCONNECT will work hard and smart to enable you to successfully launch your new product or service with a customer-centric competitive advantage right from the outset.